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For businesses of one

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Most useful guides

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How to become a solopreneur: a step-by-step guide

From idea to first paying customer: how to choose what to sell, test it cheaply, set up the basics and build a one-person business that lasts.

  • Sell a skill people already pay for before you build a product.
  • Get your first paying customer before you spend money on a logo, a website or software.
  • Keep your job or another income until the business covers your essential costs.
4 min read
Get clients

How to get your first clients as a solopreneur

Practical ways to land your first paying clients without an audience or ad budget: your network, direct outreach, referrals and content, with message templates.

3 min read
Money

How to set your freelance rate (and stop undercharging)

Work out the minimum rate that covers your income, costs, tax and time off, then price on value. With the formula, a worked example and a free calculator.

3 min read
Money

Bookkeeping for solopreneurs: a 20-minute weekly system

Separate your money, send invoices on time, keep receipts and set aside tax. A simple routine that keeps a one-person business out of year-end panic.

3 min read
Start

Choosing a domain and web hosting without overthinking it

What a one-person business really needs from a domain and hosting, the renewal-price trap, and a ten-minute checklist before you pay.

3 min read
Get clients

Email marketing for a business of one: how to pick your first platform

Mailchimp, Klaviyo or something else? Choose by what you sell and how you will grow, not by feature lists. A short guide with a setup plan.

3 min read
Software

Tools by the job they do

A short list, with a one-line "best for" so you can choose quickly.

See all software