Software for solopreneurs, by the job it does
A short list rather than a long one. Each tool has a one-line "best for", so you can rule things out fast. Most have a free plan or trial: try before you pay.
Email marketing
Your email list is the one audience no platform can take away. These tools collect sign-ups and send newsletters and automated emails.
Mailchimp
One of the best-known email platforms: sign-up forms, newsletters and simple automations, with a free plan to start.
Visit Mailchimp →Klaviyo
Email and SMS built around online shops; strongest when you sell products through Shopify or a similar store.
Visit Klaviyo →Domains & hosting
A domain in your own name and somewhere to host your site. Start small: most one-person businesses need a basic plan for years.
Hostinger
Low-cost web hosting with a simple control panel and a website builder; popular for first sites.
Visit Hostinger →IONOS
Hosting, domains and business email from one of Europe’s largest hosting companies.
Visit IONOS →HostGator
Long-running shared hosting with one-click WordPress installs.
Visit HostGator →Dynadot
A no-fuss domain registrar with clear pricing and free privacy on most endings.
Visit Dynadot →GoDaddy
The largest domain registrar, also selling hosting, email and a website builder.
Visit GoDaddy →SEO & writing
Help being found on Google and writing clearly, from emails to sales pages.
Semrush
Keyword research, competitor research and site audits for growing search traffic.
Visit Semrush →Grammarly
Checks spelling, grammar and tone as you write, in the browser and in most apps.
Visit Grammarly →ProWritingAid
A deeper writing checker with style reports; good for long articles and books.
Visit ProWritingAid →Money & admin
Invoices, bookkeeping, taxes, legal documents and printed basics: the paperwork side of running a business.
FreshBooks
Invoicing, expenses and time tracking made for freelancers and small service businesses.
Visit FreshBooks →Rocket Lawyer
Legal document templates (contracts, NDAs) and access to lawyers for questions.
Visit Rocket Lawyer →ezTaxReturn
Online US tax filing with a short, guided interview.
Visit ezTaxReturn →Carousel Checks
Business checks and deposit slips, for US businesses that still get paid by check.
Visit Carousel Checks →Vistaprint
Business cards, flyers, signs and branded items in small runs.
Visit Vistaprint →Design & creative
Templates, fonts, graphics, music and design software for when you are the whole creative team.
Creative Market
Templates, fonts and graphics from independent designers.
Visit Creative Market →Vecteezy
Stock vectors, photos and video, with a free tier.
Visit Vecteezy →Epidemic Sound
Music and sound effects cleared for videos, podcasts and social posts.
Visit Epidemic Sound →CorelDRAW
Vector design software for logos, layouts and print work.
Visit CorelDRAW →Freelance help
When a task is not worth your hours, hire it out by the job.
Fiverr
Hire freelancers by the job, from logo design to video editing, with fixed-price offers.
Visit Fiverr →Security & backups
Passwords, backups and protection. Losing your files or your accounts can end a one-person business, so this is cheap insurance.
LastPass
A password manager that saves and fills logins across devices.
Visit LastPass →Acronis
Backups of whole computers and files, with cloud storage and ransomware protection.
Visit Acronis →EaseUS
Backup, disk and file-recovery tools for Windows and Mac.
Visit EaseUS →Norton
Antivirus and device protection, with identity monitoring on some plans.
Visit Norton →VPNs
A VPN protects your connection on café, hotel and airport Wi-Fi.
Surfshark
A VPN with no limit on the number of devices, which suits one person with many gadgets.
Visit Surfshark →NordVPN
A well-known, fast VPN with extras such as threat protection.
Visit NordVPN →Learning
Courses for the skills you have to pick up yourself.
Udemy
Low-cost video courses on almost any business or software skill.
Visit Udemy →Selling online
Marketplaces and suppliers for selling products without building a shop from scratch.
AliExpress
Buy products and samples in small quantities straight from suppliers.
Visit AliExpress →Alibaba
Find manufacturers for larger orders and your own branded products.
Visit Alibaba →Redbubble
Sell your designs on print-on-demand products without holding stock.
Visit Redbubble →Zazzle
Print-on-demand marketplace for custom products and gifts.
Visit Zazzle →Whatnot
Sell collectibles and goods through live-stream auctions.
Visit Whatnot →Some links on this page may earn us a commission at no extra cost to you. It never changes what we list or how we describe it. How we earn.
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