Find clients and customers
A business of one lives or dies on a steady flow of customers. These guides cover getting your first clients, building an email list you own and being found on Google.
Read first
Email marketing for a business of one: how to pick your first platform
Mailchimp, Klaviyo or something else? Choose by what you sell and how you will grow, not by feature lists. A short guide with a setup plan.
How to get your first clients as a solopreneur
Practical ways to land your first paying clients without an audience or ad budget: your network, direct outreach, referrals and content, with message templates.
Tools that help
Email marketing
Your email list is the one audience no platform can take away. These tools collect sign-ups and send newsletters and automated emails.
Mailchimp
One of the best-known email platforms: sign-up forms, newsletters and simple automations, with a free plan to start.
Visit Mailchimp →Klaviyo
Email and SMS built around online shops; strongest when you sell products through Shopify or a similar store.
Visit Klaviyo →SEO & writing
Help being found on Google and writing clearly, from emails to sales pages.
Semrush
Keyword research, competitor research and site audits for growing search traffic.
Visit Semrush →Grammarly
Checks spelling, grammar and tone as you write, in the browser and in most apps.
Visit Grammarly →ProWritingAid
A deeper writing checker with style reports; good for long articles and books.
Visit ProWritingAid →Design & creative
Templates, fonts, graphics, music and design software for when you are the whole creative team.
Creative Market
Templates, fonts and graphics from independent designers.
Visit Creative Market →Vecteezy
Stock vectors, photos and video, with a free tier.
Visit Vecteezy →Epidemic Sound
Music and sound effects cleared for videos, podcasts and social posts.
Visit Epidemic Sound →CorelDRAW
Vector design software for logos, layouts and print work.
Visit CorelDRAW →The Solo Weekly
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